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Communications Roundtable
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Communications Roundtable

When: Thursday, May 24, 2018
From 8:00 AM until 9:30 AM
Where: BHC Large Conference Room
8888 Ladue Road
Suite 250
St. Louis, Missouri  63124
United States
Contact: Lauren Schulte

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Thursday, May 24, 2018

8:00 AM to 9:30 AM

BHC Large Conference Room

Among the best practices for communication, understanding your audience is one of the most important elements for developing effective messages. While surveys can be useful in gathering summary information, qualitative research is critical for obtaining detailed responses and identifying important employee perceptions, feelings, and values. For this Communications Roundtable, Laura Vandiver, BHC’s new Senior Director, Member Services & Communications, will provide tips for conducting a successful focus group to garner employee feedback on benefit and wellness topics. With nearly 20 years of experience in communications, market research, and health care, Laura will offer key insights on how to plan for, facilitate, and utilize results from focus groups to create tailored messages for your unique employee population.

8:00 AM Welcome and BHC Updates
8:10 AM Focusing on Focus Groups: Understanding Your Employees
Laura Vandiver, MA, CHES, Senior Director, Member Services & Communications
  • Learn how to plan and conduct an employee focus group.
  • Discuss tips for asking the right questions to obtain the most comprehensive information from participants.
  • Understand how to translate research finding into actionable communications messaging for benefit and wellness programs.
9:00 AM Group Activity and Discussion
9:30 AM Adjourn

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